Now and then, a new product is in the loop and about to get launched. It’s expected of every business to have a product (or service) that launches from time –to ensure business sustainability.

However, not all products that launch are successful. Some endure the test of time for a few weeks, few months, or even years after launch. No business owner wants to be the one that launches a product that doesn’t get the attention of the target audience and ultimately converts to sales.

What makes the difference between a product that successfully launches and doesn’t is the strategy…

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